Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, October 29, 2005 edition

Leasing links will greatly increase your visibility in the search engines

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(Continued) The RFS Newsletter, Oct. 29, 2005. Page 9

No, it's not normal. The first thing you need to do is to make sure that you have other sites that point to yours... It is called link leasing and you can find out all about it by reading this: "All about leasing links".

Number two: Have you ever visited the "Way Back Machine"? For those of you that don't know what the Way Back Machine is, its a free website that people can go and verify that there is not an "imposed penalty" on any given domain name. For example, the domain name you have bought could had a permanent ban on it from any search engine.

If the previous site owner abused that domain name with techniques that are forbidden (such as invisible text or similar ill-conceived ideas), it is possible that your new and shiny domain name could have had what is called in the industry as the "death penalty".

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Leasing links will greatly increase your visibility in the search engines

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