Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, October 29, 2005 edition

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(Continued) The RFS Newsletter, Oct. 29, 2005. Page 5
In other news on Wednesday, according to a Google spokeswoman, Google Base is designed to be "a preliminary test of an application that will enable content owners to easily send their content to Google". Many observers are noting that "Google Base" may be a very good indication of the wide range of scope of Google's ultimate intent in this new venture. In the short term, the accidentally discovered Google Base test page is being interpreted by some, according to CNET, as the search giant's challenge - in the form of a combination classifieds listings and e-commerce site - to eBay and Craigslist.

Google terms it a service that would allow people to post and make searchable any type of content. A screenshot (click here) of a page for Google Base gives examples of what can be posted: "description of your party planning service," "articles on current events from your Web site," "listing of your used car for sale" and "database of protein structures." Terms of service give Google the right to "reproduce, modify, adapt, publish and otherwise use, with or without attribution" the content on the site for promotional purposes.

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