Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, October 29, 2005 edition

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(Continued) The RFS Newsletter, Oct. 29, 2005. Page 15

If you do get all of that, it would mean your site brings you a lot of sales and that your online business is successful, right? Well it would be too easy if that were true. Most experienced and serious business owners that have any kind of presence on the Web will also tell you of the importance of having a Website that converts well. Compare this to the real world of a physical store, the often-quoted “brick and mortar” example. Say you have a retail store that is conveniently located on an important downtown street, has ample of free parking, etc. But prospective customers enter the store only to turn around and leave without buying anything!

If this scenario is repeated time and time again, most of you would probably say there must be something wrong with that store, since nobody buys anything, right? Turning to the world of the Internet, if the above comparison seem to apply to your website, there must also be a reason why your prospective customers are looking at your site, then click to your competitor’s site without buying anything at your's. In this article, I will shed some light as to the possible reasons why your conversion rate is so low.

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