Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, October 29, 2005 edition

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(Continued) The RFS Newsletter, Oct. 29, 2005. Page 12

Question -- Serge, thanks for a GREAT newsletter! Just a quick one: Can I optimize my own site? Is it complicated?

Answer -- I'm happy you like our newsletter. Yes you certainly can. Is it complicated? Well, you need to start learning from the beginning and then move your way up.

To optimize your own website and boost your site's rankings in the search engines, you must know exactly the right search terms to target, the correct meta tag design techniques, how to re-write your web site copy to include keywords, keep track of current search engine ranking algorithms, know exactly what format to submit your site in to every search engine or directory and what NOT to do in order to avoid ranking penalties or get into trouble with the engines on certain spam-related issues.

<<< Pr. page Next: Adjusting your optimized pages every now and then >>>

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