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(Continued)     The RFS Newsletter, Oct. 22, 2005. Page 18




Google, Google and Google, again!

Well, on top of doing a full database update and a PR update this week, Google also managed to report meteoric third quarter earnings on Thursday.

CNN Money reports that Google, thanks to extremely strong demand for it's PPC advertising, said that third-quarter sales nearly doubled from a year ago to $1.58 billion. And revenues, excluding sales that Google shares with partners, known as TAC (traffic acquisition costs) came in at $1.05 billion, well ahead of consensus estimates of $943 million.

Google reported a more than seven-fold increase in net income from a year ago, to $381 million, or $1.32 a share. Earnings per share (EPS), excluding charges such as stock compensation costs, were $1.51 a share, up from 70 cents a share a year ago and surpassing analysts' forecasts of $1.36 a share.

Google reported the so-called "pro-forma" number, which backs out certain costs and one-time gains, in addition to its net income on a generally accepted accounting principles (GAAP) basis this quarter in order to avoid some of the confusion that had taken place following prior Google earnings releases.

Often it was not clear until the company's conference call if Google had beat, met or missed earnings estimates since analysts were using pro-forma numbers in their estimates.

There was no such confusion this time around. Investors clearly loved the numbers. Shares of Google increased more than 15 percent in pre-market trading Friday, after falling nearly 2 percent in regular trading on the NASDAQ. Several analysts raised their price targets on Google to above $400 a share thanks to the strong report.

"People continue to find more and more to like about Google," said David Garrity, director of research with Investec U.S. "In a word: Wow."

Wow is right, I'd say. Well Google seems to have everyting going for it right now, and I have every reason to believe that it will continue the same way. Let's see what the next 12 months have in store for the company.


Well, that's it for today folks. Thanks for being here and I will see you all next week. Have a great and safe weekend!

Serge Thibodeau, editor
The Rank for $ales Weekly Newsletter

Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.

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Search engine industry news corner:
Read the most important search engine news that happened this week by clicking here. For the latest search engine trends, gossip, rumors, etc., visit my search engine blog at www.sergethibodeau.com

About Rank for $ales
In business since 1997, Rank for $ales is a professional search engine optimization firm involved in search engine positioning, placement and search engine marketing services. We work with small and medium size businesses, as well as with Fortune 500 companies, organizations and all levels of government.

Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada.

Visit our web site at www.rankforsales.com

About Serge Thibodeau
Serge Thibodeau is a professional search engine optimization consultant and practioner. Since 1995, Serge Thibodeau has been involved in some large SEO projects. Additionally, Serge was the project leader in the development of Pagina+ (tm), a powerful SEO solution for businesses and corporations of all sizes.

Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:

Renting links to your website will significantly increase your website's visibility in the major search engines. Find out how by clicking here.
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SEO Today (www.seotoday.com)
Business Week (www.businessweek.com)
The New York Post (www.nypost.com)
Dow Jones (www.dowjones.com)
Site Pro News (www.sitepronews.com)
Lil Engine (www.lilengine.com)
ISEDB (www.isedb.com)
Business 5.0 (www.business50.com)
High Rankings (www.highrankings.com)
Search Engine Guild (www.searchguild.com)
SEO Radar (www.seoradar.com)
Search Engine News (www.searchenginenews.ca)
Search Engine Journal (www.searchenginejournal.com)
Escalate (www.escalate.ca)
Tech Blog (www.techblog.org)
Montreal Web Design (www.montrealwebdesign.org)
plus many more.

Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com

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If you find this publication interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

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