Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, October 22, 2005 edition

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(Continued) The RFS Newsletter, Oct. 22, 2005. Page 15

While usability features are primarily intended for your end users, you should also think of the search engine robots (spiders) that will regularly come to visit your site, in an effort to index and refresh its pages. To make a site that is both friendly to your users and to the search engines, you always have to think in terms of usability. In order of priority, the five most important usability features you should always implement in your website are:

         1. Ease of navigation
         2. Simplicity and intuitive
         3. Clearly indicated menus and links
         4. A well-designed site map
         5. Clean, uncluttered design

Ease of navigation
Your site should always be designed in a way that it’s always easy to navigate, no matter where you happen to be in the site. Always include a “Back to our Homepage” button or link, either at the top or at the bottom of the page.

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