Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Newsletter, October 22, 2005 edition

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(Continued) The RFS Newsletter, Oct. 22, 2005. Page 13

However, just make sure the text on your homepage is really different from the text on your other site's homepage. Failing to do this could generate a duplicate content filter in Google or Yahoo, and I’m sure you don’t want that to happen.

As to the other two (newer) domain names you just registered, I'm not sure why you did that. Why would you purchase two more domains while you already have two to work with? You say it's to be more 'keyword rich' or something to that efect. I doubt that technique will help you, if any. Be careful with that. Google and others don't like to be 'tricked' in a similar fashion. If you really need to have a new domain ‘point’ to a live URL, make sure you do it correctly with a “301 redirect”.

From the emails I get, I'm still reading that many hosting companies are not properly equipped, or lack the necessary knowledge to carry out a 301 redirect that won't trigger Google and say "Ah Ha! We just caught you doing some nasty things and we are removing you from our database".

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