Search Engine Marketing, Search Engine Optimization and Search Engine Positioning Newsletter, October 15, 2005 edition

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(Continued) The RFS Newsletter, Oct. 15, 2005. Page 5
In other news, Yahoo and MSN will merge their free IM (instant messaging) services to create an even larger community of 275 million users. The joint agreement comes as the two companies take on messaging leader America Online and, to a lesser extent (in the IM market) Google. This deal, the first major alliance between two of the Internet's main providers of instant messaging, will allow users of Microsoft's MSN Messenger service and Yahoo Messenger to swap instantaneous text messages and will even allow them to make voice calls to each other.

Up to now, such interoperability has been restricted to users within each service. "This is truly a turning point for the IM (instant messaging) industry," Yahoo Chief Executive Terry Semel said in a statement. The companies said they expect to have their services linked together by June 2006. Yahoo has about 95 million users and MSN counts about 180 million instant messaging users. "I think this is another step in the direction toward broader interoperability," said Radicati analyst Matt Anderson. AOL, a unit of Time Warner Inc., is currently the market leader in the instant messaging space with a share of 56 percent, according to research firm Radicati Group.

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