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(Continued)     The RFS Newsletter, Oct. 8, 2005. Page 7
Both Yahoo and its rival, Google, have been placing a greater emphasis on local search during the past two years as more people gradually change the way they search. With more homes having high-speed Internet connections that make it easier to load Web pages, people increasingly are turning to the Internet before the Yellow Pages for business referrals. And more people, particularly younger generations, also are turning to the Web to learn about what's happening in their communities.

In news that happened Thursday, San Francisco Mayor Gavin Newsom said Monday that Google could be facing some major hurdles in providing the first U.S. city with either free or low-cost wireless access to the Internet.

Any such deal faces potential lawsuits or litigation, combined with some angry market participants. Among other dissenters, phone giants SBC Communications and Verizon Communications and cable companies such as Comcast have publicly and privately criticized the city's project, calling it "foolhardy" given that low-cost access to the Internet is already widely available to the public in San Francisco, Newsom said during a press conference at City Hall.

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