Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, October 8, 2005 edition

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(Continued) The RFS Newsletter, Oct. 8, 2005. Page 6
In other developments on Wednesday, and without too much noise or fanfare, Yahoo has acquired Upcoming.org, an Internet event planning Web site that the company hopes will fill its search properties with more local content. Yahoo confirmed it's acquisition late Tuesday without offering any financial terms of the deal. With more offices and homes having broadband Internet access, this makes it a lot faster to load Web sites. Users are then increasingly turning to the Web before traditional media such as the Yellow Pages for looking up businesses or to find a person.

More and more people, especially the younger generation, are also looking at the Internet to find out more about their own communities. Los Angeles-based Upcoming acts as a social calendar that depends on its users to post free listings about a wide range of upcoming events, from local rock concerts to picnics in the park. The site, founded by Andy Baio, provides tools that enable users to share observations about the events and identify common areas of interests.

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