Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, October 8, 2005 edition

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(Continued) The RFS Newsletter, Oct. 8, 2005. Page 5
We have almost 16,000 pages in the library and adding more all the time. We get good word-of-mouth advertising.” DeLuca bought the rights to BodyBuilding.com for $20,000 several years ago and turned an interest in both bodybuilding and web development into a full-time e-commerce operation.

To market the site, DeLuca depends on organic search and some e-mail marketing. But the site mainly draws traffic from bodybuilders and others who come to BodyBuilding.com to read articles in the library and then stick around to shop the web store.

BodyBuilding.com maintains separate portals for the web store and the library, but depends on products mentioned or reviewed in various articles to spark a reader’s interest in shopping online. “The site has a very loyal following that use the library and the content written by subject matter experts to make intelligent shopping decisions,” he says. “They will get honest feedback on nutritional products and other merchandise.”

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