Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, October 8, 2005 edition

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(Continued) The RFS Newsletter, Oct. 8, 2005. Page 4
Internet advertising accounted for 5.8 percent of the U.K. advertising market in the first six months of 2005, more than outdoor's 5.1, and well ahead of radio's 3.6. For the full year, online advertising is likely to exceed 1 billion pounds for the first time. In the first quarter of 2005, about 44 percent of U.K. ad spending was in magazines and newspapers and 25 percent on television. Internet advertising was about a fifth the size of TV. Overall, advertising increased 5.3 percent to 3.9 billion pounds.

In other news on Wednesday, why pay good money on PPC when you can get high-quality organic traffic from the search engines? BodyBuilding.com expects it's Internet sales to attain $48 million this year, compared with sales of $32 million last year. On a typical day, BodyBuilding.com attracts about 160,000 unique visitors to its site, says CEO Ryan DeLuca. What’s driving traffic and sales is an online library of nearly 10,000 articles on health, nutrition, weight training, bodybuilding and other related topics. “So far we haven’t done any paid search,” says DeLuca. “We have almost 400 writers, many of whom are experts on their topic, contributing content to the site.

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