Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, October 8, 2005 edition

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(Continued) The RFS Newsletter, Oct 8, 2005. Page 3
The company said developing these and other services on the San Francisco network ultimately would benefit end users and Google business partners. On Sept. 20, several pages on the Internet search company's site indicated Google was set to launch its own wireless Internet service via Google Secure Access, a downloadable client application in beta-test status. The free software allows a secure, encrypted Internet connection to Google's virtual private network.

"One of our engineers recognized that secure Wi-Fi was virtually nonexistent at most locations," a Google Web page read at the time. "As a result, he used his 20-percent project time to begin an initiative to offer users more secure Wi-Fi access. Google Secure Access is the result of this endeavor."

In news on Tuesday, according to a report from PricewaterhouseCoopers, online ad spending in the U.K. grew by $861 million in the first six months of 2005. This represents a 62 percent increase from the first half of last year, and is now growing faster than traditional advertising in other media.

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