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(Continued) The RFS Newsletter, Oct. 8, 2005. Page 18 
Where is the search engine marketing industry headed? In the past four weeks, we received at least 20 requests for us to re-publish the Rank for $ales Search Engine Marketing Survey we did back in July. The main question that was asked was "Where do you think the search engine marketing industry is headed for the next three years?" In all, 726 website owners, small and medium-size business managers, ten Fortune 500 companies, twenty Internet marketers, webmasters, SEM's (search engine marketers) and SEO's (search engine optimization experts) participated in the study. The marketing survey was conducted by email, and it consisted of 10 simple questions, of which the answers can be found below. IMPORTANT NOTICE: 1) Where do you think the SEO and SEM industry is headed for the next three years?
* 74% of respondents said it will increase from 30 to 60% 2) Do you think Google will maintain its number one position as the search engine the most used on the Internet?
* 86% of respondents said yes, it will continue to be the leader 3) In your mind, does Yahoo stand a chance of reclaiming the number one position any time soon?
* 31% of respondents said yes, Yahoo has a good chance  4) Do you expect Google to continue making sweeping changes to its search algorithm like it did in 2003 with Update Florida and in 2005 with Update Bourbon?
* 61% of respondents said yes they expect more volatile updates 5) Where do you see Ask Jeeves in the next one to two years?
* 42% of respondents said it will be acquired by Google or Yahoo 6) Which single person (or group of persons) in your mind has done the most to benefit the search industry in the past 10 years?
* 73% of respondents named Google co-founders Larry Page and Sergey Brin 7) Do you think PPC (pay-per-click) will continue to grow as rapidly as it is today, or do you expect it to slow down beginning this year and next?
* 59% of respondents think PPC will continue to thrive  8) Do you view click fraud (CF) as a mounting problem, or do you think the search engines have it under control at this time? * 73% of respondents said CF is an urgent and mounting problem* 10% of respondents said the s. engines have it under control * 16% of respondents expect CF to go down in a year or so * 1% of respondents said they did'nt know 9) On a scale of 1 to 10 (1 being the least important, and 10 being to most important) how much do you think search engine marketing can affect your sales?
* 48% of respondents gave it a 5 as being important 10) If there was a single thing you could change in our industry, what would it be?
* 21% of respondents wished a form of governing body to regulate the SEO industry IMPORTANT NOTICE: Well, that's it for today folks. Thanks for being here and I will see you all next week. Have a great and safe weekend! Serge Thibodeau, editor Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 3 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
