Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, October 8, 2005 edition

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(Continued) The RFS Newsletter, Oct. 8, 2005. Page 12

To answer a question like that, I would need more information, for example how many pages does the site have, what kind of industry it is operating in, the amount of competing sites against it, plus a number of other factors. However, a general answer could be anywhere from $ 1,200 for a small site, up to about $ 5,000 for a bigger site with a lot more pages and sections. Of course, it can also go above that in certain cases. Additionally, a good optimization program would have to be followed up with a monthly maintenance program (highly recommended). Such a program is available from $ 150 to $ 600 a month, depending on the size of the site, and again depending on the amount of competing pages and sites against it.

The monthly maintenance program is very important, since it will assure you that all the hard work, our efforts and the money you have invested in it will produce you satisfactory long-term results, and will significantly increase your ROI. May I suggest starting with a small program in the $ 1,200 to $ 1,500 range, with a small monthly maintenance program priced in the $ 150 to $ 200 range.

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