Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, October 1st, 2005 edition

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(Continued) The RFS Newsletter, Oct. 1st, 2005. Page 6
Google will stop providing on its search page a quantity of pages indexed, which previously was listed as 8 billion, "because people don't necessarily agree on how to count it," Schmidt said. In addition, the company will encourage users to test out the search engines using a specialized query to see which provides the most results, he said. "We want end users to derive the number to their satisfaction. They will discover that ours is larger," he said. In a random test, using the search terms "Joe Schmoe" and "pickles," Google returned 451 results, Yahoo returned 62 results, MSN returned 60 results and Ask Jeeves returned 54 results.

Google took exception when Yahoo last month claimed that at more than 20 billion, its index was larger than Google's. Search Engine Watch Editor Danny Sullivan has argued that relevancy matters most, and has urged the search engines to come together to develop a uniform way to measure relevancy. "Who's biggest really doesn't matter, as I and others have written so, so, so, so, so many times before," he wrote in a blog after Yahoo's announcement last month.

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