Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, October 1st, 2005 edition

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(Continued) The RFS Newsletter, Oct. 1st, 2005. Page 4
In other news, MSN's search relevance fell to the 5th position from 3rd among two thousand users surveyed in the 2nd quarter, according to a Keynote survey conducted by the Wall Street Journal. The report states that, overall, it is MSN's lack of search relevance that caused the drop, as 27 percent of users found their general search results lacked the relevance they were hoping for. Of the survey, 37 percent working with specific geographical locations (or local search) didn't find the relevance they wanted, cites the Keynote survey. Microsoft says they asked Keynote not to disclose the study, which would have mentioned MSN Search's drop in a press release.

A MSN information services group director, Lisa Gurry, claims Microsoft had problems with Keynote's methodology. The results they found didn't match Microsoft's research. MSN claims that a better assessment of its search performance can be found in its search queries in the US. WSJ notes comScore's numbers have MSN's percentage at 15.5 percent for July. In comparison, Google had 36.5 percent for the month, and Yahoo had 30.5 percent.

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