Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, October 1st, 2005 edition

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(Continued) The RFS Newsletter, Oct 1st, 2005. Page 3
"We feel strongly that the old world of the application silos (going to a movie guide to get a movie, then a city guide to get a restaurant) was OK a couple of years ago," said Joe Herzog, InfoSpace's director of emerging products. "But in the future, all that will be collapsed into one." With the expanded service, InfoSpace marries its primary existing businesses: Internet-based search and wireless content and applications.

But other Internet giants have jumped into mobile in a big way as well. Ask Jeeves, AOL, Google and Yahoo now all offer a variety of wireless search offerings using multiple technologies. Almost all the bigger services include searches for both general Web and mobile-specific sites, as well as an option to search the Internet for images. And most offer an efficient, no-frills SMS search for local listings that deliver results to a simple query via a short code.

In addition, most wireless search providers have launched applications that search specifically for content. Instead of forcing users to drill down through endless layers on the wireless deck to access a new ringtone, they hope to allow users to quickly access content they're most likely looking for quickly and easily.

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