Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, October 1st, 2005 edition

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(Continued) The RFS Newsletter, Oct 1st, 2005. Page 2
AdCenter can generate a profile of customers who are most likely to look for certain keywords while also suggesting ones based on the content of the advertiser's Web site, Microsoft said. Through the "campaign optimization" feature, advertisers can also change their budgets and keywords in addition to applying geographic and demographic filters. A cost feature estimates the rank and traffic per month per keyword, according to Microsoft. Advertisers who use the system will also receive reports on its ads, including click-through rates, the company said.

In other developments on Monday, the mobile-search sector is getting even more crowded, as InfoSpace further expands its offerings for the wireless industry. InfoSpace is expected to unveil a service that delivers business listings and maps, movie showtimes and other information based on both location and time. The company hopes to lay the foundation for an application that automatically offers information in concentric circles, allowing users to access the most relevant information with just a click or two. Movies are presented based on the next available showings, for instance, and restaurants could be displayed automatically in order of proximity to a user based on global satellite positioning.

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