Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, October 1st, 2005 edition

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(Continued) The RFS Newsletter, Oct. 1st, 2005. Page 17

2) Specialized markets and vertical search engines

Conventional search engines such as Google, MSN and Yahoo direct Web visitors to some of the sites related to their search query. Since about two years, specialized search engines now offer paid listings on their own search results pages. A good example of this would be comparison shopping search engines such as Biz Rate, Yahoo Shopping and Froogle. Comparison shopping search engines act as online "traffic destination sites" to help shoppers find the products they are looking for. Such shopping portals also help compare prices on specific items, lengths of manufacturer's warranties, sizes, colours, etc.

On comparison shopping search engines, merchants and their individual sites are defined as the content. Participating merchants have the option of engaging further, by buying additional search results, or participating in a PPC campaign. Such sites are usually very topic-oriented and can simply act as specialized or vertical market search engines for certain types of specific advertisers. Simply click here to read the article.

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