In Pay-for-Placement advertisers are only paying publishers when their ad actually performs

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(Continued) The RFS Newsletter, Sep. 22, 2007. Page 3
They decide just how much budget they want to allocate and on which properties they want to apply it. However, since the advent of Pay-for-Placement (PFP) networks such as Google's AdWords and in some cases Overture has changed this relationship in significant ways, Internet marketers and advertisers may want to study this new phenomenon a bit further.

In Pay-for-Placement (or pay-for-performance as it is sometimes called), advertisers are only paying publishers when their ad actually performs. Many observers and the advertisers themselves are now viewing this as a large shift in itself as far as media concept is concerned.

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