Instead of advertisers buying PPC networks on specific publisher sites, they simply release their ads on the Internet on previously-identified servers where they can easily be found or on their own Web sites

SureMail™ is the most reliable email service there is. Get less spam and less email virusses. Unlimited autoresponders. Learn more by clicking here.

You read correctly! Many people don't know that. Find out more by visiting Press Broadcast -- Click here.

Save thousands of dollars by building your own Web site. No programming skills necessary. No software to download or install. Learn more by clicking here.

Find the answers fast to any SEO or SEM-related question you have at the SEO Help Forum. Click here and get all your answers.

B2B people in the know read B2B News. Updated twice a day, Monday thru Friday.

(Continued) The Rank for $ales Weekly Newsletter, Sep. 22, 2007. Page 18

Digg this Subscribe to the free Rank for $ales Weekly Newsletter Email us

Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

2) Spamming and cluttering the search engines!

In an ideal and virtually perfect world, each search engine would produce the most relevant set of results for its audience. Unfortunately the world isn't perfect, and some webmasters will attempt to trick search engines into listing their pages (instead of the most relevant pages) in response to a specific keyword search.

They do this by feeding spam and unwanted clutter to the search engine spiders. Spam and unwanted clutter in the major search engines cause many problems for them simply because it doesn't allow them to deliver the most relevant results to their audiences. Please click here to continue reading the article.

Get the most dependable Linux or Windows Web hosting at the lowest cost. Domain names at only $5.99 for a whole year. Click here to learn more.

Learn more on transitive advertising

The essay I wrote last Monday explains in detail transitive advertising as it relates to Web sites and eCommerce sites. The article reveals a lot of important facts that search marketers, advertisers, site owners and webmasters alike need to carefully understand.

Here are a few excerpts of some of the most important data that needs no further explaining, and that clearly demonstrate the important changes you are about to witness in the field of Internet advertising:

Now, instead of advertisers buying PPC networks on specific publisher sites, they simply release their ads on the Internet on previously-identified servers where they can easily be found or on their own Web sites.

Such ads are now filled with information supplied by the advertiser themselves on who exactly they are attempting to target, what kind of market segments they want to be in and of course which ones they expressly forbid (pornographic sites or affiliate portals).

They also determine in advance what percentage of their budget they wish to allocate in that segment for the ad itself, based on a number of previously-set guidelines and according to their own research and in-house data.

After they are finally published, some of these PFP ads can be cut and pasted (similar to a link) into their own sites, on the condition these sites conform to the previously-set guidelines the advertisers dictate in their ads.

The PFP ads then track their own progress, and through RSS feeds or similar technology they have the ability to report back to the advertiser or marketing agency that produced the ad in the first place. Such feeds can report back on who has pasted the ad and into what sites, how many clicks that publisher has delivered and just how much money might be left in the advertiser's account.

Why I recommend that you read the whole article
As one can readily observe from the above, there are some major changes happening right now in the complex and rapidly changing field of Internet advertising. Transitive advertising is certainly one of them, but don't discount the huge impact that social networking sites are having on the advertising segment for Web-related properties.

Stay tuned to Signal vs Noise since I will be writing more and more on these and other important topics that relate to new concepts and new Internet advertising vehicles that have the potential to rapidly change the whole advertising industry as we know it.

As you've read earlier in the news, when a top and long-time branding expert such as Andy Berndt decides to leave his co-president position for such a large New York agency as Ogilvy & Mather to join a newly-formed division at Google, you KNOW that the very foundations of this multi-billion dollar industry are being hit by an earthquake with a 7.5 magnitude!

As much as powerful earthquakes can drastically change the landscape around you, so will these new advertising concepts. Get ready for more of this real soon, and read the whole article here.

Well, that's it for this week. Have a pleasant and relaxing weekend, I will see you all next Saturday!

Serge Thibodeau,
Editor,
The Rank for $ales Weekly Newsletter™.

Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.

Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages.

All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners.

Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed.

Please send all your questions, comments or general enquiries to: questions@rankforsales.com

Subscribe to the free Rank for Sales Weekly Newsletter
If someone has forwarded this newsletter to you and you would like to subscribe to it, please click here and subscribe. The Rank for $ales Weekly Newsletter is a free publication.

<<< Previous page

Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Bookmark the RFS Newsletter by simply clicking here.

Search engine industry news corner:
Read the most important search engine news that happened this week by clicking here. For the latest search engine trends, gossip, rumors, etc., visit my search engine blog at www.sergethibodeau.com

About Rank for $ales
In business since 1997, Rank for $ales is a professional search engine optimization firm involved in search engine positioning, placement and search engine marketing services. We work with small and medium size businesses, as well as with Fortune 500 companies, organizations and all levels of government.

Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada.

Visit our web site at www.rankforsales.com

About Serge Thibodeau
Serge Thibodeau is a professional search engine optimization consultant and practioner. Since 1995, Serge Thibodeau has been involved in some large SEO projects. Additionally, Serge was the project leader in the development of Pagina+ (tm), a powerful SEO solution for businesses and corporations of all sizes.

Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:

Leasing links will greatly increase your visibility in the search engines

SEO Today (www.seotoday.com)
Business Week (www.businessweek.com)
The New York Post (www.nypost.com)
Dow Jones (www.dowjones.com)
Site Pro News (www.sitepronews.com)
Lil Engine (www.lilengine.com)
ISEDB (www.isedb.com)
Business 5.0 (www.business50.com)
High Rankings (www.highrankings.com)
Search Engine Guild (www.searchguild.com)
SEO Radar (www.seoradar.com)
Search Engine News (www.searchenginenews.ca)
Search Engine Journal (www.searchenginejournal.com)
Escalate (www.escalate.ca)
Tech Blog (www.techblog.org)
Montreal Web Design (www.montrealwebdesign.org)
plus many more.

Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com

Bookmark the Rank for $ales newsletter by simply clicking here.

Legal Notice
If you find this publication interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here.

Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines.

Search Engine Optimization and Search Engine Marketing by experts

Efficiently hosted by Avantex, the industry leader in reliable hosting services.