A report on the marketing research shows that about 68 percent of users who view mobile ads are in the desirable 18 to 34 year age group

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(Continued) The RFS Newsletter, Sep. 22, 2007. Page 11
That's why M:Metrics has developed specific technology to audit these websites, so that advertisers can place their ads more appropriately," says Mark Donovan, v.p. with research company M:Metrics. Recently, M:Metrics utilized its various audit capabilities in researching mobile advertising agency AdMob.

Donovan said AdMob serves ads on about two-thousand Web sites. A report on the research shows that about 68 percent of users who view mobile ads are in the desirable 18 to 34 year age group. M:Metrics' auditing process is done by surveying visitors to those WAP sites.

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