Millions in ad revenue every month, and this is a conservative estimate

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(Continued) The RFS Newsletter, Sep. 15, 2007. Page 4
Andrew Frank, research v.p. at Gartner said "overall monthly page views have reached about 39 to 44 billion at MySpace. Even if the average CPM (cost per thousand viewers) is only about a dollar, you're still talking about millions in ad revenue every month, and this is a very conservative estimate. He added "a very small percentage of a very large number is still a big number, even by any standards used today."

In news that happened Wednesday, Yahoo has inked a multi-year deal with a major social networking property in the U.K. and in Ireland for display and video advertising. Bebo is a popular social networking site that targets more than one demographic.

<<< Pr. page Next: Can Yahoo deliver targeted ads? >>>

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