Changes in the way Internet advertising will onfold in the near term and what to expect next

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(Continued) The RFS Newsletter, Sep. 15, 2007. Page 2
Internet surfers as well as the advertising industry as a whole are now taking notes, and many are expecting this could have some important changes in the way Internet advertising will onfold in the near term and what to expect next. This phenomenon has the potential to drastically change today's advertising on many Internet sites, as new marketing ideas are being created almost every day.

To many search marketers and industry analysts observing the future of Internet advertising, when Fox Interactive Media reported its first annual profit earlier in 2007, a very clear message was sent to skeptics everywhere. This industry is changing rapidly and has the potential of causing significant changes in the way advertising on the Web is perceived by large publishers and Madison Street itself.

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