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(Continued) The Rank for $ales Weekly Newsletter, Sep. 8, 2007. Page 18
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Now enjoy video ads in GoogleThis piece of news really grabbed my attention... Thursday, two managers at Google's group business products, Sundar Pichai and Nicholas Fox addressed the possibility of bundling image or video ads into Google's Universal Search. The discussion took place Sep. 6 at the Citigroup Technology Conference in New York. Fox says integrating video or image ads into sponsored search results is an option that has come up in internal discussions at Google, since search ads are there to give users information that is most relevant to their query. Fox said "in many cases that's a text ad. In other cases, it may be an image, a video or something else." He added "however, the risk isn't showing something garish or flashy, because users would become blind to the ads and it would hurt the business long-term." Fox gave the example of a local butcher: A video with shots of fresh meat and the overall store experience would be more enticing than a 10-word text ad.  More value is provided to both the consumer and advertiser... Right now, there is more thinking than action around the issue at Google, and for potential experiments, the search company will proceed "cautiously and slowly," Fox reassured the audience. "On average, the images and video ads that you see today on content networks aren't what will work today! They won't carry over very well. Any steps Google makes will have to be "incremental and evolutionary," said Pichai. He added "we've started triggering Universal Search on certain queries, but not for all. But we do have a good base to measure user experience and satisfaction." My take on all of this We've always said that a picture is worth a thousand words, except to... the search engines... Now this isn't so true anymore. I view all of this as great news to the average site owner or webmaster. Thank YOU Google! Well, that's it for this week. Have a pleasant and relaxing weekend, I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner: About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. Efficiently hosted by Avantex, the industry leader in reliable hosting services. |
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