The reality of media fragmentation and enabling advertisers to get back to what they do best: creating engaging and creative ads

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(Continued) The RFS Newsletter, Sep. 30, 2006. Page 4
We're addressing the reality of media fragmentation and enabling advertisers to get back to what they do best: creating engaging and creative ads." Microsoft Digital Advertising Solutions offers advertisers the ability to reach more than 465 million consumers each month across the MSN(R) network and millions more through Windows Live(TM), Xbox Live(R) and Office Online. Microsoft's advertising portfolio extends its reach across some of Microsoft's latest releases such as Live Search and Live Local Search, through relationships such as those with Facebook, and the acquisition of in-game advertising pioneer Massive Inc.

"Microsoft's advertising business is growing quickly and becoming more sophisticated," Bradford said. "It is our responsibility to clearly articulate to advertisers how they can apply our broad set of assets and relationships to reach consumers across the many digital touch points of their day." More information about Microsoft Digital Advertising Solutions is available at http://advertising.microsoft.com.

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