With Google's increasing influence on the Internet and the IT industry, Microsoft has become aware of the great importance of a comprehensive Internet search platform

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(Continued) The RFS Newsletter, Sep. 23, 2006. Page 8
The total number of CPM display ads tracked by Nielsen//NetRatings was about 233 billion in August, a big jump from the 187 billion tracked just a month earlier.

Microsoft' MSN is to provide China Telecom's 25 million high-speed customers with an Internet search feature called 'Live Search' similar to what Microsoft is offering in the US and abroad. With Google's increasing influence on the Internet and the IT industry, Microsoft has become aware of the great importance of a comprehensive Internet search platform.

Microsoft said it would establish Windows Live soon after Bill Gates' retirement, a sign of the shift in Microsoft's strategy. Dubbed Windows Live, the new Internet platform will integrate MSN, blog server MySpace, search and various Internet services and some additional software. Microsoft has been looking for an opportunity to get into the search market since Baidu.com, Yahoo and Google joined the club in China.

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