Display ads that are supposed to be relevant to specific areas of interest

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(Continued) The RFS Newsletter, Sep. 9, 2006. Page 7
Based on their segmentation, users will be served display ads that are supposed to be relevant to their specific areas of interest. Some of the areas available for targeting include parents, new and expecting moms, so-called power users, mobile users, movie watchers and various gamers. In addition to a new 'auto buyers' category, Microsoft will segment researchers of luxury cars, sports cars, pick-up trucks, SUVs and passenger cars. For travel-related categories, there are different areas for hotel, cruise and airfare seekers.

However, financial categories will include home buyers, credit card shoppers and personal investors in the general area. For example, a search marketer could show ads to new mothers and parents and MSN would show the ads to those visitors to any Microsoft sites that have been identified as members of that segment, while showing other ads on the same page for visitors from other segments.

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