Yahoo's mobile search offering trails slightly behind, at 3.8 million. MSN and AOL have far smaller mobile reach, with 1.1 million and 700,000 users, respectively

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(Continued) The RFS Newsletter, Sep. 9, 2006. Page 6
In comparison, Yahoo's mobile search offering trails slightly behind, at 3.8 million. MSN and AOL have far smaller mobile reach, with 1.1 million and 700,000 users, respectively. M:Metrics doesn't compile the percentage share of search owned by so-called white label search services like JumpTap. The company's V.P. of Marketing, Eric McCabe claims search services on the carrier decks account for about 33 percent of all search traffic.

In other news, and according to some reports, Thursday MSN began implementing behavioral targeting of display ads on its MSN search engine. MSN's targeting technology should place Internet users into one of 18 different segments as dictated by a combination of their overall search habits and the various Web sites visited.

<< Pr. page Next: Display ads that are relevant to specific users >>>

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