The AdWords program from Google is a pay-per-click (PPC) search engine marketing campaign

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(Continued) The RFS Newsletter, Sep. 9, 2006. Page 15

Question -- Serge I've heard a story that it only takes a few minutes to get a top listing in Google using their AdWords system. Is that true and if so, how come is it so fast? Is this something you recommend? Thanks.

Answer -- For all intents and purposes, it can be true. First, let me clarify: AdWords is Google's PPC (pay-per-click) solution. As the name implies, you pay everytime a user clicks on your link. After you've set up an account with Google and after you've deposited some money into it, your ad can be live, usually within a few minutes or a bit longer. But usually it's pretty fast. Contrary to organic listings, PPC is a lot faster, since it completely bypasses Google's organic (read natural) search results.

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