Marissa Mayer speaks to an audience at the Edinburgh International Television Festival

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(Continued) The RFS Newsletter, Sep. 2, 2006. Page 3
As part of their deal, eBay and Google will build a “click to call” advertising system that will use both Skype and the much-smaller Google Talk. Ads on Google and products listed on eBay will have a click-to-call link that will allow users to have a conversation with the advertiser or product seller.

In other news on Monday, Marissa Mayer, Google's v.p. of search products says the growing popularity of the Internet is as revolutionary as the invention of the printing press, but she quickly added that old media like television shouldn't be afraid of it. In fact, Mayer told an audience at the Edinburgh International Television Festival that the Internet was actually TV's friend, not its rival. "At Google, we're computer scientists," she said. "We're not brilliant storytellers or content creators" she added. To be sure, many observers in the television industry fear the inexorable growth of Google, and of the the Internet in general, could spell the end of traditional media like television.

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