Keywords imbedded in a link have a large impact in the overall ranking of a specific page

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(Continued) The RFS Newsletter, Sep. 2, 2006. Page 16

I just am not sure how googlebot uses links that are designated to take you to other sites, versus links within a website itself. I noticed keywords in link that were within my site had relevance or at least were highlighed as keywords, most of the time, but links that took a user to another site had almost no relevance. The exception in one case that baffles me is one word in the link that was used in the search query was highlighted, but several others that met that same criteria were not highlighted.

There is no question that keywords imbedded in a link have a large impact in the overall ranking of a specific page. If you have a link in your site that has the keywords "blue widget" in it, then if Google visits that page and it sees Blue Widgets being discussed at lenght then that page will get a favorable ranking from Google.

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