Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, September 24, 2005 edition

Leasing links will greatly increase your visibility in the search engines

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(Continued) The RFS Newsletter, Sept. 24, 2005. Page 9
The three-day event -- focused on Hollywood, the digital consumer and what's ahead -- ended Wednesday. Others on Feikin's panel shared her view. "The consumer will drive how this technology will be used," said Blair Westlake, corporate vice president of Microsoft's media/entertainment & technology convergence group. "It's not that we invent the technology and find an audience for it, it's what the consumer wants and do we have the technology to provide it." Part of the challenge, he says, is the divide between the over-30 and under-30 age groups. The younger audience grew up with PCs, handhelds, cell phones and the Internet. Those over 30 didn't. "The younger consumers will have very different habits than us," said Westlake.

Gone are the days when viewers watched a TV show only when the networks chose to play it. That was also true with music and radio. Inventions such as TiVo, Internet broadcasting, podcasting and wireless tools let people get their information and entertainment when and where they want. Most online content is free, aside from dial-up and broadband charges. Media companies, though, are searching to find a format in which consumers must pay for content.

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Leasing links will greatly increase your visibility in the search engines

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