Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, September 24, 2005 edition

B2B people in the know read B2B News. Updated twice a day, Monday thru Friday.

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(Continued) The RFS Newsletter, Sept. 24, 2005. Page 8

For instance, in the example above, you can see that we have found Maps & Reviews on Yahoo Local, and also found that Yahoo Local can send the address and phone number to your mobile phone - so thats there too! But of course, its not always just content from Yahoo - we also use content from the site itself if that's more relevant - try searching for Wal-Mart or 511 or FedEx. Try it out. And perhaps next time you need directions for that restaurant, or suddenly crave some ice-cream (or coffee), or want a quick look to see if you won the lottery, and maybe (just maybe) see if the lottery money somehow made it into your bank account Yahoo Search might have the answer right there for you.

In news on Thursday, and unless the trend reverses 180 degrees, Google, Yahoo and Microsoft expect a flood of digital media content directed at the consumer. However, even though all major search engines today know digital media content is coming rapidly, Internet companies are anything but sure how the consumer will respond or just how the consumer wants to receive all that new content. "We're all trying to figure out how to marry the content with technology," said Jennifer Feikin, director of Google unit Google Video. She made the comment at the Digital Hollywood trade show in Santa Monica, Calif., an annual event that draws several thousand hard-core techies.

<<< P. page Next: Hollywood a main driver of digital content media >>>

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