Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, September 24, 2005 edition

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(Continued) The RFS Newsletter, Sept. 24, 2005. Page 6
In news on Wednesday, Chinese search engine Baidu has been ordered to halt providing search referrals to all music download sites offering copyright-protected songs. Legal experts say that courts have not fully clarified the issue of whether search enjoys full protection from copyright laws, that is, whether Baidu or Google bears the responsibility if a user who finds copyright-protected material through their search engines goes on to illegally use that material. The order from a Chinese court came in conjunction with a case in which Baidu has been found responsible for consumer infringements of music copyrights held by EMI Group.

Baidu said the case stemmed from confusion over Baidu's role on the Internet. The company emphasized that it does not offer download services, but that sites that do appear in its search results. Baidu said it would "vigorously appeal" the case to a higher court but did not say whether it would comply with the order to stop referring users to sites where songs owned by Shanghai Push, a joint venture between EMI and a Chinese firm, are available for download.

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