Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, September 24, 2005 edition

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(Continued) The RFS Newsletter, Sept. 24, 2005. Page 5
``Just because you do something that's not harmful or (is) beneficial doesn't make it legal.'' Morris and other publishers believe Google must get their permission first, as it has under the Print Publisher Program it launched in October 2004, two months before announcing the library initiative. Under the publishers' program, Google has deals with most major U.S. and U.K. publishers. It scans titles they submit, displays digital images of selected pages triggered by search queries and gives publishers a cut of revenues from accompanying ad displays.

In other developments on Tuesday, Yahoo has decided to merge all of its European search properties under one business name, Yahoo Europe. In 2003, Yahoo bought the PPC search engine Overture, which itself had previously acquired AltaVista and AlltheWeb earlier in that same year. Signalling an increased interest in paid search, Yahoo named Overture Europe's current regional vice president and managing director, Stephen Taylor, as the head of Yahoo Search Europe. Dominique Vidal, a regional VP and managing director of Yahoo Europe said: "The creation of this new role marks an important step towards the ongoing synergy of Overture and Yahoo Search in Europe and reflects Yahoo's ongoing commitment to introducing the next generation of search technology and products for advertisers, publishers and users alike."

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