Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, September 24, 2005 edition

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(Continued) The RFS Newsletter, Sept. 24, 2005. Page 4
The outcome could determine how easy it will be for people with Internet access to benefit from knowledge that's now mostly locked up - in books sitting on dusty library shelves, many of them out of print. ``More and more people are expecting access, and they are making do with what they can get easy access to,'' said Brewster Kahle, co-founder of the Internet Archive, which runs smaller book-scanning projects, mostly for out-of-copyright works. ``Let's make it so that they find great works rather than whatever just happens to be on the Net.''

To prevent the wholesale file-sharing that is plaguing the entertainment industry, Google has set some limits in its library project: Users won't be able to easily print materials or read more than small portions of copyright works online. Google also says it will send readers hungry for more directly to booksellers and libraries. But many publishers' remain wary. To endorse Google's library initiative is to say ``it's OK to break into my house because you're going to clean my kitchen,'' said Sally Morris, chief executive of the U.K.-based Association of Learned and Professional Society Publishers.

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