Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, September 24, 2005 edition

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(Continued) The RFS Newsletter, Sept. 24, 2005. Page 3
Why go through the motions of forking over billions of dollars to bring such users into Google? Let’s remember that Google is a media company, AOL is a media channel, and AOL can bring Google and Google applications into the homes of those who are not the usual Google suspects. Furthermore, let us not forget, AOL also owns Advertising.com, a very cutting edge advertising company which would bring a harem of technology, behavioral targeting, happy advertisers and content publishers into the Google Advertising Network.

In news on Tuesday, even though it said it won't do it just now, Google's ambitious program to scan millions of university books still concerns many observers. On the one hand, some credit the program for boosting sales of obscure titles. On the other, they're worried that Google's plans to create digital copies of books obtained directly from libraries could hurt the book industry's long-term revenues. With Google's book-scanning program set to resume in earnest this fall, copyright laws that long preceded the Internet look to be headed for a digital-age test.

<<< Pr. page Next: Book publishers concerned of Google's plans >>>

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