Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, September 24, 2005 edition

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(Continued) The RFS Newsletter, Sept. 24, 2005. Page 17

2) How to avoid getting in the "SEO Hall of Shame"

Most people have heard of the hall of fame, but to many, the "Hall of Shame" may not be as well known. My goal in this article is to help ensure that you never have an opportunity to be in it, not even from a distance! This article is another way of saying: “The 10 steps to avoid at all times”, in preventing a site penalty or ban from the search engines.

Step 1: Build your entire site using graphics
One of the best ways to secure a front-row seat in the hall of shame would be to put all your links in Java script or use images or graphics for your links. Today’s search engines cannot ‘see’ or index sites that use such linking strategies. Make certain all your links are text links, using the standard H REF HTML reference. Also, if you need to link to a page in your site that talks about "blue widgets", you should write "blue widgets", both as the name of that file and also the name of the link. Simply click here to read the article.

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If you find this publication interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

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