Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, September 24, 2005 edition

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(Continued) The RFS Newsletter, Sept. 24, 2005. Page 13

Most self-respecting Web hosting providers I know that offer hosting for a fee will never put more than 100 to 150 websites on a single server, just to prevent that sort of thing from happening. However, "free servers" as you call them are something entirely different! With today’s plummeting Web hosting prices and more and more features being added, I don’t think I would mess around with a “free server”. However, if you really really REALLY (!) want to go that way, I would NOT change the filenames in any of your site, since you will temporarily loose the PR of those files for the next 30 to 60 days, until Google re-updates its PR database, which sometimes occur at irregular intervals.

We recently had a client that came to us, after having changed more than half of his filenames in his site. A few weeks after doing that, he suddenly discovered his rankings had dropped significantly, especially in Google more than with Yahoo. Why he changed the filenames in his site is still unclear to me, but we had to rename them to their original filenames, which took quite a bit of time to do. As soon as we did that, all their original PR (most of them were PR 5’s and 6’s) came back once we uploaded the renamed files to the server. About a month later, his original rankings came back.

<<< P. page Next: Change a filename and you will temporarily lose your PR >>>

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