Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, September 17, 2005 edition

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(Continued) The RFS Newsletter, Sept. 17, 2005. Page 5
For bidding, you basically set a price by keyword phrase and ad. In addition, you can opt to increase your bid to reach a targeted audience, through “targeted bidding,” more often.

Targeted Bidding allows you to target based on:

A) Users in a specific geographic location
B) Users searching on certain days of a week or during a specific time of the day
C) Users of a specific gender or age

In news on Wednesday, Google said it had hired Vinton Cerf, acclaimed by many as the “Father of the Internet” and presiding Chairman of ICANN (the Internet Corporation for Assigned Names and Numbers), to serve as Google's Chief Internet Evangelist. While working at the US Department of Defense Advanced Research Projects Agency (DARPA), Vinton Cerf played an important role in the development of the Internet.

At DARPA he co-designed the TCP/IP protocol, on which the Internet runs on. Google CEO Eric Schmidt said “Cerf is clearly one of the great technology leaders of our time”.

<< Pr. page Next: Vinton Cerf likes his new position at Google >>>

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