Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, September 17, 2005 edition

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(Continued) The RFS Newsletter, Sept. 17, 2005. Page 4
Google and Yahoo have long offered access to their search APIs and both companies recently opened up their mapping services, which can be extended by developers for specific uses such as finding cheap gasoline or embedding directions into a Web site.

In developments on Tuesday, a forum member posted his findings on the new MSN Keywords AdCenter. Here is a brief summary of his experience using AdCenter:

-- Clean & easy to understand user interface, similar to Google AdWords
-- Ability to manage several campaigns under just one username
-- Advanced & Cool Metrics, with "view demand for each KW/KP"
-- Budget Estimator (Price Estimator) can be better but it is usable
-- Reports are nice. Create reports on all types of data including dates and targeting
-- Time Based Ad Delivery Options
-- Cost to set up an account: a $5 service fee, then PPC fees onward
-- $0.10 CPC minimum, but for some reasons, $0.05 bids can get through
-- Bidding works based on keyword phrase and the ad itself
-- “Targeted Bidding” is good and practical

<<< Pr. page Next: Setting a bid price by keyword phrase >>>

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