Search Engine Marketing, Search Engine Optimizing and Search Engine Positioning Newsletter, September 17, 2005 edition

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(Continued) The RFS Newsletter, Sept. 17, 2005. Page 3
In other news on Monday, its a well-known fact that for the past ten years, Microsoft largely underestimated the Internet as the next (read: current) platform for all kinds of business applications, with certain fears that it would cause its Windows operating system from becoming obsolete. But all of that is expected to change next week, as Microsoft will unveil its brand new strategy for transforming its Internet properties into a virtual open platform for software programmers and application developers. The shift is a direct attack on Google, which has dominated the online space using that very same technique. Most of Google's offering, from its Search to Maps service to Desktop Sidebar all provide methods for third parties to extend -- and improve on -- the technologies.

This new development model, frequently referred to as Web 2.0, relies on modern Web standards and the wide adoption of broadband to facilitate almost instantaneous communication between a client and server. AJAX, or Asynchronous JavaScript and XML, has taken center stage as the programming language of choice for Web 2.0 applications. As part of its new "Web platform" strategy, Microsoft will expose application programming interfaces, or APIs, for MSN Search using SOAP. Third party applications will be able to access up to 10,000 search results per day. Microsoft's Desktop Search API will also be opened up to outside developers.

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