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(Continued)     The RFS Newsletter, Sept. 17, 2005. Page 17

2) Optimizing with high relevancy as a priority

In the world of search engines, keywords, key phrases and search terms are the important words or phrases that people type into the search box of major search engines, in a desire to rapidly find the products or services that interest them and that are relevant to their needs. As it pertains to a website, keywords and key phrases are the words on your web pages that need to match these exact search terms in order for your site to drive targeted traffic to your company or online business. Targeted traffic equals interested site visitors which in turn will convert into buying customers.

The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business. The best way to define keyword and key phrase marketing is simple text, which a user enters into a particular search engine or directory in order to find information relating directly to the subject of his particular interest. A key phrase is a combination of both keywords and adjectives. Please click here to read the article.

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