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(Continued)     The RFS Newsletter, Sept. 10, 2005. Page 7
And to end the week, Google has finally settled the last segment of an important lawsuit with Geico alleging it's advertising network illegally exploited Geico's insurance brand. Geico announced the settlement two days ago, without providing further details of the agreement. A Google spokesman didn't immediately return calls seeking comment. Geico's statement described the settlement terms as confidential. Mountain View-based Google had already scored a major victory in the trademark infringement case, filed in May 2004 in a Virginia federal court. In a ruling late last year, U.S. District Judge Leonie Brinkema rejected Geico's request to block Google from letting rival insurance companies to pay for the right to have their ads displayed after Geico's name is included in a search request.

But in a written ruling last month Brinkema left the door open for Geico to collect damages from Google for featuring ads from rivals that used Geico's name in the heading above the Web links, as well as the subtext. Brinkema gave Google and Geico 30 days to settle that part of the dispute or face a trial on the issue. The deadline for reaching a settlement was to expire Wednesday.

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