Search Engine Marketing and Search Engine Positioning Newsletter, September 10, 2005 edition

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(Continued) The RFS Newsletter, Sept. 10, 2005. Page 2
According to Eva Balan, MSN's international marketing manager for MSN adCenter, advertisers pay a one-time subscription fee of S$10 (US$5.97) for MSN Keywords. For each keyword, they bid a minimum of 10 cents and pay for the number of times search users click on their advertisements, which appear as sponsored links alongside search results. The placement of the links will depend on the bid price, click-through rate as well as the types of user profiles captured by the system.

Speaking at a media briefing here Tuesday, Balan noted that the application helps to "level the playing field" for small and medium-sized businesses which may not have budgets for "flashy campaigns". Besides marketing directly to SMBs, Balan said MSN intends to conduct workshops and engage partner organizations to "educate" them. According to anti-spam group Spamhaus, Yahoo has been accused of hosting 5,000 phishing websites that have domain names containing the words "bank", "PayPal" or "eBay". Spamhaus claims most of these domains are linked to fraudulent website scams. Richard Cox, CIO at Spamhaus, said: "They are hosted on Yahoo! I just took three hot words, but there are dozens of others including misspellings.

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