Search Engine Marketing and Search Engine Positioning Newsletter, September 10, 2005 edition

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(Continued) The RFS Newsletter, Sept. 10, 2005. Page 14

The subject of cloaking has always been and still IS a very controversial topic! Sophisticated cloaking software that makes use of IP delivery to cloak pages are complex programs that, in order for me to properly explain their functioning, would fall beyond the scope of this newsletter.

I will simplify this by saying that when a search engine spider or human visitor requests a specific Web page, cloaking programs compare the IP address of the requesting party to a database of known IP addresses from specific search engine spiders. If the IP address matches one on the list, it serves a particular page that was specifically written for the search engines to the spider. You can read a lot on the controversial subject of cloaking if you click here.

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