Search Engine Marketing and Search Engine Positioning Newsletter, September 10, 2005 edition

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(Continued) The RFS Newsletter, Sept. 10, 2005. Page 13

Question -- Serge, thanks for a great newsletter. I like the way you write and wish to congratulate you on your work. My question is, what exactly is “cloaking” and is it true it can put me in trouble with the search engines?

I'm happy to know you like my writing and that it helps you. Cloaking is never a good idea and yes, it can put you and your website in trouble, as far as the search engines are concerned. You will find some of the reasons by reading this article on cloaking I wrote a while back. By definition, cloaking is a technique of delivering a certain set of pages to search engine crawlers, while at the same time delivering a completely different set of pages to your "human" visitors. There are many ways of doing this. Although some will tell you that the most effective way to cloak is with the use of IP (address) delivery software, the jury is still out on this and opinions vary widely.

<<< P. page Next: Cloaking is still a very controversial topic >>>

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