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(Continued)     The RFS Newsletter, Sept. 3, 2005. Page 5
In Guangzhou, Google's market share was 28.7 percent while Baidu's was 48 percent. Last year, Google bought 2.6 percent of Baidu.com, a move outsiders thought might lead to the American giant taking over the tiny Chinese startup. The company has recently set up an office in Shanghai, in preparation for expansion in China and obtained a Web address under the country's China domain, http://www.google.com.cn.

In news on Thursday, Google wants to expand its large Internet advertising network into the world of print, in an attempt to rake in traditional advertising dollars from other media. According to many executives at various firms and agencies that have bought Google ads, the company makes 99 percent of its sales from Internet ads, and it is quietly testing print advertising sales. Google recently began buying ad pages in technology magazines, including PC Magazine and Maximum PC, and reselling those pages, cut into quarters or fifths, to small advertisers that already belong to its online ad network, dubbed AdWords. "We were approached by Google two and a half months ago, telling us that they were starting this print advertising campaign," Michael Keen, president of Inksite, one of the five advertisers in PC Magazine, said Monday.

<< Pr. page     Next: Google's latest foray into display advertising >>>

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